APD ADVERTISING AND PROMOTIONAL EFFORTS

ADVERTISING INFORMATION

Penn State's College of Agricultural Sciences works year-round to promote its largest event of the year -- Ag Progress Days. Through multimedia advertising and publicity outreaches, farmers, agribusiness representatives, homeowners, and consumers are made aware of the many products, services, and educational opportunities that Ag Progress Days has to offer.

Past surveys of attendees show that more than half the respondents heard about Ag Progress Days through various advertising media.

NEWSPAPERS / MAGAZINES

Ads are placed and news releases are printed prior to the show in a number of newspapers and magazines along with Pennsylvania's major farming publications, such as Lancaster Farming, Country Folks, Pennsylvania Farmer, and Delmarva Farmer. These newspapers also send reporters to Ag Progress Days and publish stories during and after the event.

BROCHURE PLACEMENTS

Nearly 100,000 promotional brochures are distributed through tourism bureaus, state roadside rest areas, local motels, farm equipment associations, cooperative extension offices, and other appropriate agencies.

RADIO

Ag Progress Days is advertised widely on radio stations throughout Pennsylvania through targeted media buys designed to reach high-density production agricultural areas. In addition, advertisements are carried on a statewide radio network of more than 70 stations. As a major news event, the show also receives on-site coverage from many stations.

TELEVISION

In addition to commercials that air in selected markets, news coverage is provided by television stations. Live news broadcasts also originate from the show site during the event.

TELEPHONE

A toll-free information line established prior to the event provides 24-hour Ag Progress Days information to prospective attendees.